EUR/UK: AG Barr reiterates colouring replacement plan

Most popular

Should Campari Group be renamed Aperol Group?

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

just-drinks' M&A database - Oct 18


AG Barr has told just-drinks that it remains committed to replacing Sunset Yellow in its flagship Irn-Bru drink, after the European Commission confirmed proposals to lower the maximum limit for the colouring in food and drink.


Last week, the European Commission told just-drinks that a proposal to set a lower limit on Sunset Yellow is currently being finalised. It wants to see the lower limit introduced by the end of the year.

Sunset Yellow is one of several colourings that has been linked to increased risk of hyperactivity in children.

AG Barr's head of marketing, Adrian Troy, told just-drinks on Friday (17 June) that the company has been involved in an EU consultation process on plans to reduce use of Sunset Yellow, via the British Soft Drinks Association.

"We will await the outcome of the EU process and will then be in a better position to assess and comment at that stage," Troy said. "As previously stated, we are committed to replacing the colours used in IRN-BRU and we continue to make progress against that aim."

The drinks maker added that new usage rules are not being drawn up because of Sunset Yellow's specific link to hyperactivity, but "on the basis of toxicology and food safety".

Separately, GlaxoSmithKline told just-drinks that it is also aware of the Commission's plan for Sunset Yellow, which is used in its Lucozade Original drink.

"In conjunction with our trade associations we are engaging with the relevant policy makers as they works towards a ruling on this matter," GSK said.

In 2007, a study by the University of Southampton in the UK linked six colourings to higher risk of hyperactivity in children. Following publication of the study, the UK's Food Standards Agency called for a voluntary ban on use of the colourings in food and drink.

Many multiple retailers and producers in the UK removed all artificial colourings from their products, although the British Soft Drinks Association has continued to question the validity of the Southampton study.

In July last year, the European Commission introduced EU-wide, mandatory warning labels on food and drink that still contained any one of the colourings named in the 2007 study. All of the colourings remain cleared for use in the EU.

Related Content

AG Barr launches UK Snapple campaign

AG Barr launches UK Snapple campaign...

AG Barr to cut staff as H1 sales, profits dip

AG Barr to cut staff as H1 sales, profits dip...

Gin shines in UK food and drink exports in H1 2018

Gin shines in UK food and drink exports in H1 2018...

UK sugar plan sets 20% voluntary reduction

UK sugar plan sets 20% voluntary reduction...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?