Click through to view the on-pack promotion for AG Barrs Irn Bru

Click through to view the on-pack promotion for AG Barr's Irn Bru

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AG Barr has lined up a Christmas promotion for its Irn Bru CSD in the UK, based on the brand's 'The Snowman's Journey' TV commercial.

The Scotland-based company said earlier today (26 September) that an on-pack competition will offer consumers a chance to “re-live the snowman's journey”. The ad, which can be viewed below, sees the snowman visit Scottish landmarks including Loch Ness, Glasgow Royal Concert Hall, Falkirk Wheel, Forth Bridge and Edinburgh Castle.

The 'text-to-win' competition runs across the 50cl packs of the Irn Bru portfolio from the end of next month in the run-up to Christmas.

Earlier this month, Barr confirmed that it is in talks with Britvic over a possible merger. The result of the discussions will be announced a week today, 3 October.