Adolph Coors Company (NYSE: RKY) announced today that it has filed a registration statement with the Securities and Exchange Commission for a public offering of 4,000,000 shares of Class B Common Stock (non-voting). All such shares will be offered by various Coors family trusts, and Adolph Coors Company will not receive any of the proceeds from the sale of such stock. The underwriters will have an option to purchase up to 600,000 additional shares from the selling shareholders for the purpose of covering over-allotments, if any. Morgan Stanley Dean Witter is acting as lead manager and Goldman, Sachs & Co., J.P. Morgan & Company, and Banc of America Securities Corporation LLC are acting as co-managers for the offering.

The company has been advised that one of the Coors family trusts, the Grover C. Coors Trust, will sell approximately 2 million of the 3.95 million shares that it owns in order to repay a bank loan and related expenses. In addition, four other family trusts will sell a combined total of 2 million of their 6.77 million shares in order to diversify their holdings.

After this offering, the Adolph Coors, Jr. Trust, which is not participating in the offering, will continue to hold 100% of the voting stock of Adolph Coors Company. Together, all the Coors family trusts, including the selling shareholders, will still hold at least 12 million shares, approximately 34%, of the total issued and outstanding Class B shares (non-voting). The trustees of the selling shareholders have informed the company that the trusts have no current intent to sell additional shares.

Adolph Coors Company stock is traded on the New York Stock Exchange under the ticker symbol "RKY." Its principal subsidiary is Coors Brewing Company, the nation's third-largest brewer.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.