Product Launch - UK: Adnams' Jack Brand Dry Hopped Lager

By | 20 September 2013

Click through to view Jack Brand Dry Hopped Lager

Click through to view Jack Brand Dry Hopped Lager

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Adnams' Jack Brand Dry Hopped Lager

Category - Beer, lager, 4.2% abv

Available - From this month

Location - UK, Adnams Cellar & Kitchen Stores and adnams.co.uk; also available for direct sale to on-trade

Price - SRP of GBP18.99 (US$30) per 12-pack 33cl bottles; also available in 30-litre kegs for on-trade

Distribution - Adnams

UK regional brewer Adnams has released its first lager.

Jack Brand Dry Hopped Lager is the latest addition to the Suffolk-based group's Jack Brand range, which was launched in April. In June, the original Jack Brand craft beer was joined by Clump Sagin, a rye IPA.

The company said the new lager has “the (lager) appearance that everyone is familiar with but with the twist of more fruit driven hops”.

Last year, Adnams, which also owns an estate of pubs, hotels and a chain of wine and kitchenware stores, launched the Flame Runner pale ale to coincide with a summer of sport in the UK.

The company has also launched into the spirits category, with a whisky, gin and vodka being produced at its home in Southwold

Expert analysis

UK Beer Market Insights 2013

The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

Sectors: Beer & cider, Product launches

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