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Diageo/LVMH move for Pernod won't wash

How to win the marketing war in spirits

just-drinks speaks to Pernod CEO Alex Ricard

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

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The US advertising of Mexican beer Corona will be handled by one agency after Cramer-Krasselt secured creative duties for the brand.


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