News

Actor Ryan Reynolds buys into Aviation Gin

Most popular

Why a sale of Casella is no slam-dunk

What does Roust Corp's bankruptcy filing mean?

Pernod is back in Kentucky, but why did it leave?

The just-drinks Analyst returns

The opportunity for no-alcohol in the on-premise

MORE

Davos Brands has secured celebrity backing for Aviation Gin, with actor Ryan Reynolds buying an "ownership interest" in the brand.

Ryan Reynolds with a bottle of Aviation Gin, yesterday

Ryan Reynolds with a bottle of Aviation Gin, yesterday

The US-based spirits and sake distributor confirmed earlier today that Reynolds would take an unspecified stake in Aviation, which sold around 25,000 cases in 2017. Declining to provide specifics, Davos told just-drinks that the Canadian actor has become a "significant owner" and board member. In a Tweet today, however, Reynolds described himself as the "proud owner of a gin company".

Financial details behind the transaction were not disclosed.

Reynolds will play "an active role" in the day-to-day business at Aviation, overseeing the brand's "creative direction".

Today's announcement comes just over a year after Davos acquired Aviation, described as an "American gin with a unique botanical mix". The company, which had previously been Aviation's sales and marketing partner, bought it outright from Oregon's House Spirits Distillery. The craft distiller still produces the liquid for Davos, which also owns Tyku Sake, Sombra Mezcal and Astral Tequila.

Almost exactly a year ago, Campari Group spent at least US$58m on the Bulldog gin brand

Why big spirits firms are willing to pay for potential - Click here for a just-drinks comment


Related Content

Brown-Forman steps into gin with purchase of Fords Gin owner The 86 Co

Brown-Forman steps into gin with purchase of Fords Gin owner The 86 Co...

Global Travel Retail jumps aboard gin boom as launches multiply - Focus

Global Travel Retail jumps aboard gin boom as launches multiply - Focus...

SPI Group's Tulchan Scottish Gin - Product Launch - just-drinks EXCLUSIVE

SPI Group's Tulchan Scottish Gin - Product Launch - just-drinks EXCLUSIVE...

Anheuser-Busch InBev rolls into the cannabis saloon but will caution see it miss high noon? - Comment

Anheuser-Busch InBev rolls into the cannabis saloon but will caution see it miss high noon? - Commen...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?