News

Accolade's Echo Falls partners with Love Island 2018

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

Bar Nøne launch proves Coca-Cola is faster

MORE

Accolade's Echo Falls wine brand has announced a tie-up with reality TV show Love Island in the UK.

The partnership between Echo Falls and Love Island features co-branded bottles

The partnership between Echo Falls and Love Island features co-branded bottles

The company said today that the partnership includes a TV advert as well as co-branded bottles, POS and social media activity. The sponsorship also includes a competition to win tickets to the Love Island final.

"Our consumers are spontaneous and sociable and they are watching and participating in the Love Island experience which extends from broadcast to digital and generates high levels of conversation in offices, universities and homes across the country," said Echo Falls brand manager Laurence Hinton. "Love Island is a perfect fit for Echo Falls as both brands attract people who have the same attitude and approach to life.

"This partnership doesn't just offer compelling airtime, it translates into digital and word of mouth which is a key channel for our consumers."

Financial details behind the sponsorship were not disclosed.

How to collect data without alienating your consumer - Consumer Trends


Related Content

Accolade Wines targets retail transformation with 50cl bottle

Accolade Wines targets retail transformation with 50cl bottle...

Accolade Wines hails Echo Fruits 1m-case landmark

Accolade Wines hails Echo Fruits 1m-case landmark...

The Coca-Cola Co drives home UK plastics pledge with new ad - video

The Coca-Cola Co drives home UK plastics pledge with new ad - video...

This week in spirits & wine, featuring an interview with William Grant & Sons' CEO, the future for gin and Jose Cuervo's agave issues

This week in spirits & wine, featuring an interview with William Grant & Sons' CEO, the future for g...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?