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Accolade Wines to push carbon-neutrality on UK packaging

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The European division of Accolade Wines is set to highlight the environmental credentials of its "core branded portfolio" on UK packaging, with the 14 brands having secured carbon-neutral status in the country.

Accolade Wines said is hoping to reach carbon-neutrality across its whole portfolio by the end of this year

Accolade Wines said is hoping to reach carbon-neutrality across its whole portfolio by the end of this year

Late last week, the unit announced that an analysis of the portfolio's carbon footprint has been certified by the Carbon Trust. Subsequently, Accolade WInes Europe plans to use the certification on the packaging of the brands starting early next year.

The unit said on Friday that a target is in place for its total portfolio to attain carbon neutrality by the end of this year.

"We're very proud to announce that our Accolade Wines UK-packaged core branded portfolio is carbon-neutral," said Europe MD Caroline Thompson-Hill. "We know that there is demand from shoppers for greener products, with 62% of consumers saying they want to buy from sustainable brands. The wine category is no different.

"Sustainability is a core focus for us, and our state-of-the-art supply chain allows us to reduce our carbon emissions and ensures we have a platform to build our business on in the years ahead."

Accolade's core brands are:

  • Hardys
  • Banrock Station
  • Echo Falls, Echo Falls Fruit Fusions and Echo Falls Blends
  • Kumala
  • Mudhouse
  • Anakena
  • Stowells
  • Jack Rabbit
  • Da Luca
  • Jam Shed, and
  • Ginger Joe

Among the carbon-focused actions taken by Accolade are lighter-weight bottles for Echo Falls and Hardys, along with recyclable packaging across its 'Wine On Tap' formats.

Last month, the group added yet another extension to its multi-category Echo Falls line, rolling out three wine-based alcoholic sparkling waters in the UK. Echo Falls Rosé Seltzer, followed on the heels of Echo Falls Summer Berries Vodka, launched in late-2017, and last year's Rosé Wine & Gin Fusion.

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