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Product Launch – UK: Accolade Wines' The Sparkling Collection

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Accolade Wines' The Sparkling Collection

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Category - RTD wine cocktails, 5.4% and 5.5% abv

Available - From this month

Location - UK, nation-wide, off-trade

Price - SRP GBP1.85 (US$3) per 25cl can

Distribution - Accolade Wines

Accolade Wines has launched four sparkling, wine-based RTDs that have been designed to appeal to new drinkers. The Sparkling Collection range includes Hardys Peach Bellini, Hardys Strawberry Bellini, Banrock Station Infusions Summer Berries and Stone’s Ginger Punch. Outlets including Sainsbury's, Morrisons and One Stop will stock the new line, which all come in 25cl cans.

Accolade already markets Echo Falls Spritz Pinot Grigio and Echo Falls Spritz White Zinfandel Rosé, which were launched last year.

“Accolade Wines is capitalising on the opportunity to develop wine-based products that offer an on-trade experience using a convenient format that suits a range of ‘at home’ occasions,” the company told just-drinks.


Sectors: Product launches, Wine

Companies: Accolade Wines

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