News

UK: Accolade Wines targets Weight Watchers with Banrock Station Light push

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

A-B InBev - getting ready for Heineken in China?

What's coming up in soft drinks in 2019?

MORE

Accolade Wines has teamed up with Weight Watchers in the UK to push its Banrock Station Light variant.

//i2.aroq.com/1/accolade_wines.jpg

The company, which launched the low-calorie, low-alcohol version of Banrock Station in August, said earlier this week that ads will appear in the Weight Watchers magazine and weekly email newsletter and on the website. The GBP1m (US$1.6bn) campaign will run in the country for six months from January.

Supplementing the tie-up with Weight Watchers, will be a run of print ads for the brand in national consumer press, including Hello, Glamour, OK and Good Housekeeping magazines.

Banrock Station Light contains 60 calories per 12.5cl glass and 5.5% abv.


Related Content

UK: Accolade Wines targets innovation as wine sector stutters

UK: Accolade Wines targets innovation as wine sector stutters...

US: Constellation Wines unveils new structure

US: Constellation Wines unveils new structure...

The wine category in 2018 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS

The wine category in 2018 - just-drinks' Review of the Year, Part IV - FREE TO ACCESS...

Accolade Wines takes Stone's into UK's burgeoning gin category

Accolade Wines takes Stone's into UK's burgeoning gin category...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?