Hardys has been launched in Ukraine

Hardys has been launched in Ukraine

Australian wine brand Hardys has been launched in Ukraine to take advantage of a "huge market", its owner Accolade Wines said today (17 August). 

The Australian wine group said the first orders of Hardys have arrived with retailers, and wine and spirits producer Olimp will exclusively distribute the brand. Ukraine represents a "significant opportunity" for the brand, Accolade said. 

“We are extremely confident that our link up with Olimp, who are one of the biggest drinks companies in the Ukraine, will grow sales across what is a huge market," said Andrey Grumondz, Accolade's Russia and Eastern Europe sales director.

He claimed that Australian wine is "under-represented" in Ukraine. 

Initially, five Hardys SKUs will be made available - Hardys VR (Chardonnay, Shiraz, Cabernet Sauvignon) and Hardys Stamp (Riesling-Gewurztraminer and Shiraz-Cabernet Sauvignon), Accolade said. 

Hardys is now available in about 70 countries, the group said. 

Last week, Accolade revealed a shake-up of its European management structure, which will see the business split into two divisons and has seen its current regional boss quit the group.