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Product Launch - UK: Accolade Wines’ Echo Falls Spritz

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Accolade Wines’ Echo Falls Spritz

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Category - Wine, spritzer, White Zinfandel Rosé, Pinot Grigio, 4% abv

Available - From this month

Location - UK, off-trade

Price - SRP of GBP1.39 (US$2.20) per 25cl can, GBP5.49 per four-can multi-pack

Distribution - Accolade Wines

Echo Falls Spritz range represents Accolade Wine's first foray into the pre-mixed can category. The two variants - White Zinfandel Rosé and Pinot Grigio – are blends of wine with sparkling water. Aimed at female consumers, each 25cl can – produced by Rexam - contains 120 calories.

The two products will initially roll out to Nisa and selected independent retailers.

The launch will be backed by an online consumer marketing campaign, which includes activity on the brand's Facebook page.

Launched eight years ago in the UK, Echo Falls is the third largest wine brand in the country by volume.


Sectors: Product launches, Wine

Companies: Rexam, Accolade Wines

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