News

Product Launch - UK: Accolade Wines’ Echo Falls Spritz

Most popular

Provenance and quality not enough for spirits - II

Advice for brewers in the time of COVID-19

Over the influence? The future of social media

Mangrove MD warns of coronavirus impact on spirits

Coronavirus special - US Distilled Spirits Council

MORE

Accolade Wines’ Echo Falls Spritz

//i4.aroq.com/1/echo_falls_spritz.jpg

Category - Wine, spritzer, White Zinfandel Rosé, Pinot Grigio, 4% abv

Available - From this month

Location - UK, off-trade

Price - SRP of GBP1.39 (US$2.20) per 25cl can, GBP5.49 per four-can multi-pack

Distribution - Accolade Wines

Echo Falls Spritz range represents Accolade Wine's first foray into the pre-mixed can category. The two variants - White Zinfandel Rosé and Pinot Grigio – are blends of wine with sparkling water. Aimed at female consumers, each 25cl can – produced by Rexam - contains 120 calories.

The two products will initially roll out to Nisa and selected independent retailers.

The launch will be backed by an online consumer marketing campaign, which includes activity on the brand's Facebook page.

Launched eight years ago in the UK, Echo Falls is the third largest wine brand in the country by volume.


Sectors: Product launches, Wine

Companies: Rexam, Accolade Wines

Related Content

Accolade Wines' Malb-Echo Falls - Product Launch

Accolade Wines' Malb-Echo Falls - Product Launch...

"It's about the consumer, stupid" - Interview, Accolade Wines CEO Paul Schaafsma - Part II...

Accolade Wines reins in UK discounting to chase

Accolade Wines reins in UK discounting to chase "reasonable living"...

UK: Accolade Wines targets innovation as wine sector stutters

UK: Accolade Wines targets innovation as wine sector stutters...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?