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Accolade Wines' Echo Falls Botanicals - Product Launch

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Accolade Wines' Echo Falls Botanicals

As well as Melon & Mint, Echo Falls Botanicals is also available in Raspberry & Lavender flavour

As well as Melon & Mint, Echo Falls Botanicals is also available in Raspberry & Lavender flavour

Category - Lower-abv wine, 5.5% abv

Available - From this month

Location - The UK, available in the off-premise channel through grocery stores including Nisa and Co-op

Price - SRP of GBP4.50 (US$5.50) per 75cl bottle

Accolade Wines has launched a 5.5%-abv fruit-flavoured wine under the expanding Echo Falls brand family.

Echo Falls Botanicals caters to the growing demand for fruitier and sweeter wine styles with a lower abv, Accolade said. The range comes in two flavours - Melon & Mint and Raspberry & Lavender.

"The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing 'no/low' category driven primarily by younger consumers," Accolade European marketing director Caroline Thompson-Hill said.

Accolade, which was sold by private equity group CHAMP to The Carlyle Group in 2018, has been extending the Echo Falls brand beyond the traditional wine category. In late-2017, a flavoured vodka iteration was unveiled, with a pink gin hitting the UK in May last year.

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Sectors: Product launches, Wine

Companies: Accolade Wines

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