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US: Absolut unveils mango variant

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Vin & Sprit has launched a mango variant of its Absolut vodka brand.

The company said today (23 October), that its flagship vodka brand will be available in mango flavour across global travel retail from February next year. The variant will be launched in local markets going forward, bur specific details were not given.

Absolut Mango is made from natural ingredients with no added sugar or sweeteners and packaged  in an asymmetrical transparent glass bottle contoured with mangos.

V&S Absolut Spirits vice president of marketing Matthias Aeppli said: "We are confident in the high volume potential of Absolut Mango. Not only because mango is a commercially under-explored flavour, but also since mango has a strong global appeal. It is widely accepted but still perceived as exciting, exotic and different."

Absolut is available in ten flavour variants, including vanilla, pepper and pear.


Sectors: Spirits

Companies: Absolut, V&S Group

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