Absolut Vodka is holding a Studio 54-themed Roller Disco and a dance-themed competition in the UK to celebrate the recent launch of Absolut Disco.

A major launch event, when London's Renaissance Rooms will be transformed into a roller disco with a Studio 54 theme, is planned for 8 November. A nationwide competition is being run, giving customers the chance to win exclusive VIP tickets to the November event.

In addition, a selection of premium UK bars in Edinburgh, Glasgow, Leeds, Manchester and London will host special Absolut Disco nights, where drinkers will be encouraged to "dance like there's no one watching".

Meanwhile, an Absolut Disco website will also offer UK consumers the chance to upload their own disco videos, as well as browse, share and vote on clips sent in by others.

The Absolut Disco pack is based on a disco mirror ball. The pack, which contains a 70cl bottle of Absolut, can also be used as a mirror ball by hanging it by its loop.