USA: Aberlour Raises a Toast to its Origin with Introduction of a'bunadh

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Aberlour Distillery today announced the introduction of a'bunadh (a-boon-arh), an original cask strength single malt whisky, to the U.S. market. a'bunadh, which literally means "the origin" in Gaelic, is available in the U.S. market through Austin, Nichols & Company Inc. Austin, Nichols & Co., Inc. is a wholly owned subsidiary of Group Pernod Ricard, France, which is the world's fifth largest wine & spirits company.

a'bunadh is bottled at its natural strength and non chill-filtered to retain more of the spirit's original flavors. A small number of chosen oloroso sherry casks, which are the rarest and most precious used for whisky maturation, are hand-picked for the process by Douglas Cruickshank, Distilleries Director, and Alan Winchester, Distillery Manager. The average retail price for a'bunadh in the United States is $59.99 for a 750-ml. bottle.

According to Doug Cruickshank, "a'bunadh is a toast to Aberlour's founder, James Fleming. This new expression is the style of Aberlour he would have produced back in 1879 when he founded the distillery. I'm sure that he would be pleased to see our ongoing efforts remaining true to the proud heritage and well-earned reputation Aberlour has established over the years."

a'bunadh is presented in an elegant dark green gift carton which is carefully crafted using ancient die-stamping techniques. The unique bottle design for a'bunadh recalls the traditional flasks used by locals in the nineteenth century when people obtained bottles from their local pharmacy and took them to the distillery to collect their precious dram of whisky.

According to Jennifer Fritz, Brand Manager, single malt whisky drinkers throughout the United States should eagerly greet this latest expression from Aberlour. "a'bunadh, with its unique production and design features, is being introduced in part to help satisfy the growing demand of American consumers searching for something new and exciting in the single malt category."

Aberlour Single Malt Scotch Whisky is imported to the United States exclusively by Austin, Nichols & Co., Inc., a wholly owned subsidiary of Pernod Ricard, France. Aberlour is the only single malt to ever win five Gold Medals and two Pot Still Trophies at the International Wine & Spirit Competition.

Companies: Pernod Ricard

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