Market research
Allied Blenders & Distillers (ABD) has introduced the German vodka brand Wodka Gorbatschow to the Indian market.
The launch is the result of a joint venture between ABD and Henkell & Sohnlein Sektkellereien KG Wiesbaden of Germany, the Indian company said today (18 July).
"Wodka Gorbatschow is the first brand launch marking the ABD-Henkell alliance in India," said Deepak Roy, executive vice-chairman & CEO of ABD. "We are confident that the product quality will speak for itself."
ABD claimed that Wodka Gorbatschow is Germany's biggest vodka brand and the country's third strongest spirits brand. The brand will be locally bottled at ABD's Aurangabad plant in Maharashtra in India.
"Having achieved immense success in Germany, there is indeed no better time to tap the expanding Indian market than now. This is based on the fact that the vodka category growth in India continues to outperform the total spirits market growth," added Roy.
Wodka Gorbatschow will be priced at INR570 (US$13.36) for a 750 ml bottle
Sectors: Spirits
