American Beverage Corporation has partnered with Innovative Candy Concepts to become the exclusive bottler and distributor of a new juice drink in the US.

ABC said yesterday (16 May) that the new drink, Too Tarts SmartChoice Sourwave, aims to introduce ICC's Too Tarts SmartChoice candy flavour into beverage market.

The Sourwave drinks, made from 25% juice and containing 100% RDA of vitamin C, will feature the flavours Green Apple, Fruit Punch, Blueberry and Strawberry and will rollout across the US in Wal-Mart stores this month.

"Too Tarts SmartChoice Sourwave will bring the attitude and intense sour flavour that the young consumer has come to expect from the Too Tarts candy brands to the beverage section," said ABC president and COO Tony Battaglia. "In addition, parents will appreciate that we will be consistent with Too Tarts' reputation as a better-for-you, healthier alternative by offering a juice drink that has value-added benefits and an amazing taste unlike any other product."

The drinks will be available in 10oz 'squeeze-and-squirt' bottles with full shrink sleeve labels and will be sold both individually or in 4-pack carriers.

ABC is part of the Dutch food group Royal Wessanen.