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US: ABC adds Latin flavour to Daily’s range

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American Beverage Corporation (ABC) has added three new Latin-inspired flavours to its Daily's range of non-alcoholic cocktail mixes.

The company, part of Dutch food group Royal Wessanen, said yesterday (13 November) that the new Mango Mojito, Caipirinha and Blueberry Mojito cocktail mixes would tap into the growth in Latin-style cocktails and build on the success of its Mojito Mix, launched in 2006.

All three are made with real fruit flavours, the company said, are shelf-stable and are packaged in the Daily's 1-litre spout bottle.

Tim Barr, marketing director for Daily's, said the new products were "the perfect solution to making deliciously consistent Latin cocktails with no fuss, no hard to find ingredients".

Barr added: "On-premise, these new mixers will save bartenders valuable mixing/muddling time while offering customers consistently great tasting, chic cocktail alternatives. They are also the perfect choice for consumers looking to recreate their favourite new cocktails at home."

The new variants will be launched in December, and will have a suggested retail price of US$3.99. The launch is to be supported with a range of POS materials and online marketing.


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