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US: ABA regains control of InterBev show

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The American Beverage Association has regained control of the InterBev beverage trade show.

The ABA sold the show to Reed Exhibitions in 1999 and, after producing three shows together, Reed and the ABA jointly agreed to enter into negotiations to return InterBev to ABA. At a meeting in Boston in October, the ABA board of directors approved the plan to re-acquire the tradeshow, the association said yesterday (13 December).

"We are excited to have the opportunity to produce an event that will have strong appeal to both exhibitors and attendees," said ABA president and CEO Susan Neely.

"On behalf of Reed Exhibitions and its InterBev team, we'd like to thank the industry for its support over the past several years," said Eileen Baird, InterBev's vice president and show manager. "We have been grateful for the relationships developed with customers and their ongoing feedback and industry insight in the years we've run the shows, especially from our sponsors, the American Beverage Association."

Financial details of the transaction were not disclosed.

InterBev06 is scheduled to be held in Las Vegas next autumn.


Sectors: Soft drinks, Water

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