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US: AB launches new low-carb FMB

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Anheuser-Busch has launched a new flavoured malt beverage (FMB). Bacardi Silver Low Carb Green Apple, which contains 4.5 grams of carbohydrates and 94 calories per 12-ounce serving, will be available in six-packs of 12-oz. bottles.

The new beverage is an addition to AB's low-carb FMB range, which includes Bacardi Silver Low Carb Black Cherry, which was introduced in June.

"We're proud to continue our relationship with Anheuser-Busch and are confident Bacardi Silver Low Carb Green Apple will add to the success of the Bacardi Silver line," said Celio Romanach, vice president and managing director, Bacardi Beverage Company, a division of Bacardi U.S.A., Inc.

The new drink is produced, marketed and exclusively distributed by Anheuser-Busch and will be available in retail accounts where Anheuser-Busch beverages are sold, such as supermarkets, convenience stores, clubs, bars and restaurants.

The brand will be supported with national television advertising, including prime time, sports, late night and cable shows, as well as outdoor and print ads. AB said it will also focus on female-oriented cable networks including Oxygen, Style, USA and TBS.

Bacardi Silver Low Carb Green Apple is 4% alcohol by volume and is bottled at AB's Baldwinsville, N.Y. brewery. The brand's suggested pricing will be on par with other flavours in the Bacardi Silver line.


Sectors: Spirits

Companies: Bacardi Ltd

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