Market research
One of the UK's most famous confectionery brands is set for a major shake up this summer with a double launch of flavoured milk drinks.Targeting mothers and children the Milky Way brand has launched two milk drinks, Milky Way Shake a creamy thick milk shake and Milky Way Magic Stars.Building on the popularity of the original milk chocolate Milky Way Magic Stars, both drinks are available in chocolate and strawberry flavours, with the Milky Way Stars range also featuring banana flavour.The Milky Way confectionery brand is worth £52m and the latest double launch is being supported by a £3m campaign, featuring national television advertising.Both Milky Way Shake and Milk Way Magic Stars are being produced by Lancashire Dairies.
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