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US: A-B silent on Rolling Rock speculation

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Anheuser-Busch has refused to be drawn by talk linking it to the sale of InBev's US brand Rolling Rock.

Reports in Belgium have cited an analyst at UBS who claimed A-B was looking at acquiring Rolling Rock. "With renewed marketing efforts, new life would be blown into the brand," UBS analyst Caroline Levy said.

However, A-B vice-president for administration Dave Peacock refused to comment on the reports. "It is our policy to not confirm, deny or speculate on reports of potential investments, acquisitions, mergers, new business partnerships or other transactions," he told just-drinks today (5 May).

In March, InBev's US arm said it was mulling the sale of the Latrobe Brewing Co., the brewer of brands including Rolling Rock. The US arm of global brewing giant InBev said it had decided to focus on its "high-profit specialty import brands", including Stella Artois, Beck's and Brahma.

Officials from InBev USA were unavailable for further comment as just-drinks went to press.


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