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US: A-B, SABMiller complete Grolsch US transfer

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Anheuser-Busch and SABMiller have completed the transfer of the US importation rights for the Grolsch beer brand.

The two brewers, who signed a letter of intent pertaining to the transfer in May, closed the deal today (8 July). Financial details of the transaction were not disclosed.

The transfer will be effective from 1 August and, in addition to Grolsch Premium Lager, incorporates the entire Grolsch portfolio, including Grolsch Amber Ale, Grolsch Light Lager and Grolsch Blonde Lager.

Grolsch has been imported into the US by A-B since April 2006 under an agreement with brand owner Royal Grolsch. In February, SABMiller completed its acquisition of Royal Grolsch, and will see the importation rights for the US switch to its US joint venture, Miller Coors.

In 2007, Grolsch imports into the US hit around 215,000 hectolitres. Imported beers in the US now make up 15% of the country's beer market.


Sectors: Beer & cider

Companies: Grolsch, SABMiller

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