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UK: A-B InBev launches Budweiser World Cup bottle

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Limited edition Budweiser bottles featuring the FIFA World Cup trophy will be launched by Anheuser-Busch InBev in the run-up to this year's tournament.

The 473ml, red and silver aluminium bottles will be launched in the UK from mid-April, A-B InBev said yesterday (12 April).

Budweiser is the official beer of the FIFA World Cup, which kicks off in South Africa in June.

"The limited edition trophy bottle is just one of many activities that Budweiser is doing to support outlets and help generate greater sales momentum during the lead up to what will be the biggest sporting event and largest sales opportunity of the year,” said James Watson, marketing director for Budweiser in Western Europe.

A-B InBev is planning heavyweight advertising in the UK before and during the World Cup.

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The brewer last week announced an on-pack promotion for the Budweiser beer brand in the UK, also around the World Cup.


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