The European Union's Office for Harmonization in the Internal Market (OHIM) has rejected efforts by Czech brewer Budejovicky Budvar to block Anheuser-Busch's registration of "Bud" for beer, according to a statement by Anheuser.

This decision paves the way for Anheuser-Busch to receive a registration for "Bud" throughout the entire European Union, the US giant now claims.
 
Budejovicky Budvar had based its opposition on several national trademark and appellation rights. All of these claims were rejected by OHIM.

"This is a substantial victory for Anheuser-Busch," said Steve Burrows, chief executive officer and president, Anheuser-Busch International, Inc. "By rejecting Budejovicky Budvar's claims, the court has cleared the way for our 'Bud' registration. This will go a long way in the fight to protect the world-famous trademarks of our flagship brand."

Budvar and Anheuser-Busch have been at loggerheads for a number of years now with both sides claiming the right to the Budweiser and Bud trademarks for their beers.

Budvar claims it has the right to the names based on geographic origins. A-B rejects these claims saying it has registered and developed the trademarks for years.

Over the years, both sides have won a share of the legal battles fought in individual markets for the trademark rights.