An Austrian court has ruled in Anheuser-Busch's favour, blocking Czech brewer Budejovicky Budvar's attempts to protect "Bud" as a geographical indication, the US brewer has claimed in a press release.

Anheuser said the court in Salzburg concluded the term "Bud" is not a reference to a geographical place in the Czech Republic and therefore cannot be protected in Austria by a bilateral treaty between Austria and the Czech Republic.
 
"This is another noteworthy decision in favor of Anheuser-Busch and one that could continue setting a strong precedent for other cases throughout Europe," said Steve Burrows, chief executive officer and president, Anheuser-Busch International, Inc. "By rejecting Budejovicky Budvar's attempts to protect 'Bud' as a geographical name, the trial court in Salzburg has paved the way for Anheuser-Busch's unrestricted use of 'Bud' in Austria."

The court also concluded that "Bud" was not confusingly similar to Budejovicky Budvar's "Budweiser Budvar," "Budweiser Budbrau" or "Budweiser" trademarks.