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8th Wonder Tea's Superfood Tea range - Product Launch

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8th Wonder Tea's Superfood Tea range

8th Wonder Teas Superfood Tea range

8th Wonder Tea's Superfood Tea range

Category - Soft drinks, RTD teas

Available - From this month

Location - The US; Colorado, Idaho, Texas and Utah; launching on Amazon later this year

Price - SRP of US$2.99 per 47.3cl bottle

Colorado-based 8th Wonder Tea has launched a RTD range of "artisan" teas containing ingredients designed to "power your body and mind". The Superfood Tea range comes in four flavours - Ginseng Passion Green Tea, Ashwagandha Apple Chai, Yerba Mate Cayenne and Rooibos Red. The drinks are low carb and contain vitamin C and antioxidants.

According to 8th Wonder, the teas contain half the sugar and calories of other leading brands using no artificial sweeteners.

"Our goal is to redefine the tea-drinking experience," said 8th Wonder founder Parker Rush. "We considered the tradition that surrounds tea drinking and decided to turn it on its head. This is tea on-the-go, maybe for the active person looking to have a 'tea party' on top of a mountain with friends."

RTD tea is becoming increasingly popular with beverage companies looking to tap into health-and-wellness trends. Earlier this month, Molson Coors announced the acquisition of California-based Clearly Kombucha, following PepsiCo's 2016 purchase of kombucha and vinegar tonics producer KeVita.

Why is kombucha gaining traction with big drinks companies? - NPD trends


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