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COMMENT: 7UP green with envy

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Cadbury Schweppes will launch a bright green caffeinated variant of its 7UP soda. Attempting to turn things upside down in carbonated soft drinks is a noble goal for Cadbury Schweppes - but its chances of success with dnL are limited. The company will need to be more innovative if it is to steal brand loyalty in an already over-crowded flavored soft drink marketplace.


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