News

US: 7-Up plans green offshoot

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful

MORE
The US soft drinks producer, Dr Pepper/Seven Up, part of the drinks to sweet group, Cadbury Schweppes, is to add a new soft drink to its 7-up range in the autumn. The range extension is designed to cater for consumers' desire for new and original soft drinks choices but a strong link with the core 7-up brand is being retained, and in a most novel way.

It will be green in colour rather than clear and contain caffeine which 7-Up does not. Underlining that it will be an alternative version of 7-up, it is to be called dnL, literally an upside-down version of the 7-up name.

Bright-coloured soft drinks appear to be flavour of the month in the US CSD market. The launch of dnL will follow the introduction of Pepsi Blue, Mr Green from SoBe and Dr Pepper/Seven Up's own Red Fusion.

"Over the past two years, consumers have demonstrated that they want new and different beverages to choose from, and we believe dnL will be a way to satisfy the changing tastes of America," said Doug Tough, chief executive of Dr Pepper/Seven Up.

Targeted at teenagers and young adults, the drink will come in a 20-ounce bottle and should be available in in certain US markets in November. The brand will be available nationwide by January and other pack sizes, including a 2-litre bottle, will be added in April.


Related Content

This week in soft drinks & bottled water, featuring Keurig Green Mountain's move for Dr Pepper Snapple Group, the war on plastics and a Thums Up from Coca-Cola India

This week in soft drinks & bottled water, featuring Keurig Green Mountain's move for Dr Pepper Snapp...

What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment

What's coming up in soft drinks in 2018? - Predictions for the Year Ahead - Comment...

This week in soft drinks & bottled water, featuring Keurig Dr Pepper's sustainability opportunity, The Coca-Cola Co's US job cuts and how did Monster Beverage Corp fare in 2017?

This week in soft drinks & bottled water, featuring Keurig Dr Pepper's sustainability opportunity, T...

Celsius targets increased US availability of functional water portfolio

Celsius targets increased US availability of functional water portfolio...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?