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USA: 7 UP Packaging Graphics to Change; Fall Debut Is Next Step in Brand's Multiyear Makeover

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As the new school year gets under way this fall, and leaves turn vibrant hues that signal the onset of cooler weather, 7 UP bottlers will be busy delivering some "hot" news on what they feel is the "cool" new look of a soft drink brand familiar to American consumers. With the launch of new packaging graphics targeted for Oct.


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