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58 Gin’s 58 Gin Hard Seltzer - Product Launch

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58 Gin's 58 Gin Hard Seltzer

58 Gins Raspberry and Pink Grapefruit are available in the UK from this month

58 Gin's Raspberry and Pink Grapefruit are available in the UK from this month

Category - Hard seltzers, 4% abv

Available - From this month

Location - The UK

Price - SRP of GBP2.20 (U$2.70) per 25cl can

UK distillery 58 Gin has released a gin-based alcoholic sparkling water under its namesake brand.

58 Gin Hard Seltzer is available in two flavours - Raspberry and Pink Grapefruit. The 4%-abv seltzer combines 58 London Dry Gin with fruit flavours and sparkling water.

Each 25cl can contains 67 calories.

"Hard seltzers are a fast-growing category and it's a space that will become very competitive, very quickly," said 58 Gin's MD, Carmen O'Neal. "We wanted to do something different from the start, which will appeal to consumers, and using gin as a base for our hard seltzer does exactly this.

Earlier this month, Diageo rolled out its Smirnoff Seltzer vodka RTD in the UK.

How white spirits is trying to ride the hard seltzer craze - Click here for a just-drinks comment


Sectors: Product launches, Spirits

Companies: Diageo, Smirnoff

Expert Analysis

Success Case Study: White Claw

Success Case Study: White Claw

Success Case Study: White Claw is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of White Claw hard seltzer in US. It delivers the crit...

VIEW REPORT

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