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360 Global Wine Company and Viansa Winery & Italian Marketplace are to sponsor an Indy Car racing team.

The two wine companies announced on Friday (24 March) that they will back the Vision Racing Team led by Ed Carpenter for the 2006 season. The opening race of the season was yesterday (26 March) at the Homestead-Miami Speedway and was nationally televised on ABC.

"Viansa's sponsorship of this exciting team is an important component of building Viansa's nationally branding among American wine consumers," the company said.

360 Global Wine Company is based in California and sells wines and wine-related products through direct sales channels and independent distributors to grocery stores, wine shops, and restaurants. The company's holdings include the Viansa Winery & Italian Marketplace.

 


Sectors: Wine

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