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USA: 30 Year-Old Allied Domecq Brand Undergoes a Major Makeover

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Callaway Winery, Southern California's largest wine producer, is assuming a new identity and expanding its operations to the Central Coast of the state."We are shifting our main source for grapes to the Central Coastal regions of California in order to keep up with consumer demand for Callaway wines," said Mike Jellison, President of Allied Domecq Wines, USA, Callaway's parent company.


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