Analysts are predicting a 30% drop in group net profit at Kirin according to the Nihon Keizai Shimbun. Net profit for the year to the end of December is forecast to be about Y23 billion, around Y5 billion below the forecast made in August. The predicted poor performance has resulted from slow sales for the company's flagship lager brand in addition to higher promotion and advertising costs caused by fierce competition.
JAPAN: 30% drop in net profit predicted for Kirin
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