Twenty-seven years ago, 7 UP and its bottlers made a commitment to enthusiastically support the ongoing efforts of Jerry Lewis and the Muscular Dystrophy Association (MDA) Telethon to help find a cure for the disease.

"Our 7 UP bottlers have become an integral part of the annual MDA Telethon," said Mike McGrath, 7 UP president and chief operating officer. "Together, we've raised more than $30 million for Jerry's Kids. We will continue to work tirelessly in our efforts to raise money and awareness for this significant cause. I can't thank our participating bottlers enough for their relentless attention to MDA."

Last year, 7 UP contributed $1.8 million to MDA. The results for this year will be announced during the telethon.

Since 1974, 7 UP bottlers have continued their behind-the scenes efforts to raise funds for MDA. A select group of bottlers who compose the MDA Advisory Board meet regularly to plan MDA-related events. Advisory board members encourage other 7 UP bottlers to include MDA programs as part of an overall community relations effort.

The Jerry Lewis MDA Telethon will be broadcast from 9 p.m. EDT Sunday, Sept. 3 to 6:30 p.m. EDT Monday, Sept. 4 originating from CBS Television City in Hollywood. Network affiliates and broadcast hours vary. Check local programming guides for more information.

On Sunday, Sept. 3, McGrath will introduce two 7 UP bottler representatives who raised $465,000 of the $800,000 raised for MDA by 7 UP bottlers in 2000. Tom Triglia, Pepsi Cola Bottling Company of New York City director of sales and marketing, will appear on stage with Lewis to present him with a check for $155,000. Brian Boisvert, Dr Pepper/Seven Up Bottling Group trade development manager for the Midwest division, will also appear with Lewis to present a check for $310,000.

On Monday, Sept. 4, McGrath will introduce Randy Hall, Des Moines Dr Pepper/Seven Up Bottling Group division manager, and Rick Pinter, Canada Dry Bottling Company of New York marketing analyst. Hall will present Lewis a check for $110,000; Pinter's check to Lewis is for $120,000.

7 UP is a leading soft drink brand of Plano, Texas-based Dr Pepper/Seven Up, Inc., the leading non-cola soft drink enterprise in North America and the largest subsidiary of London-based Cadbury Schweppes, plc (NYSE: CSG). In addition to 7 UP, the company's other major brands include Dr Pepper, Canada Dry, Schweppes, Squirt, A&W Root Beer, Sunkist, Welch's and Hawaiian Punch.