Yuzu Fruit: ForeSights:

Summary

Yuzu, a citrus fruit native to China and Tibet, was introduced to Japan around the 7th or 8th century. The fruit has long been a part of traditional East Asian cuisine, therapeutics, and beauty rituals, and in recent years has begun gaining attention in the global FMCG industry.

By virtue of being a rich source of nutrients such as vitamin C, Yuzu holds potential to be a popular ingredient for food, beverage, and cosmetics products worldwide.

Scope

• Yuzu can be leveraged as a key ingredient in functional food and beverage formulations given the strong consumer interest in nutrient-dense "superfruits," and the potential health benefits unraveled by pre-clinical and early-stage scientific studies.
• The growing popularity of Japanese cuisine and Japanese beauty (J-beauty) products is another factor fueling appeal for food, drinks, and cosmetics products with yuzu.
• The significant number of patents filed for various purported cosmetics benefits of yuzu extracts such as anti-aging and skin whitening indicate the potential of the fruit for use in beauty and grooming products.

Reasons to buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

1. Introduction
2. What?
3. Why?
4. Take-Outs
5. Appendix