Woolworths Ltd in Alcoholic Drinks (Australia)
Woolworths Ltd continues to dominate alcoholic drinks retailing in Australia with its main rival, Coles. With the rapid expansion of private label and parallel importing across alcoholic drinks categories, the company is leading the price competition amongst alcoholic drinks specialist retailers. The company’s primary objective is to extend its market-leading position in liquor by leveraging its strong-performing Dan Murphy’s brand.
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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Woolworths Ltd: Key Facts
Summary 2 Woolworths Ltd: Operational Indicators
Summary 3 Woolworths Ltd (Liquor Division): Operational Indicators
Chart 1 Woolworths Ltd: Dan Murphy's in Alexandria, NSW
Summary 4 Woolworths Ltd: Private Label Portfolio
Summary 5 Woolworths Ltd: Competitive Position 2013
Related research categories
By company: Woolworths Limited
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Current time at just-drinks headquarters: 5:46am (Tuesday, 11 March 2014)