Market research: Vietnam (page 1 of 2)

35 reports found (page 1 of 2)

Title

Date published

Price


Vietnam - ISA Country Report

Vietnam - ISA Country Report

This report contains detailed forecasts and analysis for Vietnam, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis....

November 2018

$99.00


Alcoholic Drinks Packaging in Vietnam

Alcoholic Drinks Packaging in Vietnam

Over the review period beer faced an ongoing increase in special tax, leading to heated debate. Industry players argued that this might lead to an increase in counterfeit activities, while on the othe...

July 2018

$990.00


Health and Wellness in Vietnam

Health and Wellness in Vietnam

Due to the influence of social media, which constantly portrays the ideal image of people, the desire to remain fit and healthy has been increasing. As a result, Vietnamese are incorporating sports or...

June 2018

$2100.00


Free From in Vietnam

Free From in Vietnam

Manufacturers have largely focused on garnering the trust of consumers to boost the growth of free from. Indeed, this can be seen clearly through new product developments in 2015-2017. For example, Vi...

June 2018

$990.00


Organic Beverages in Vietnam

Organic Beverages in Vietnam

Organic beverages have high unit prices and limited distribution, making them only suitable for a niche audience. In addition, as Vietnam still does not have an organic produce evaluation system, play...

June 2018

$990.00


Fortified/Functional Beverages in Vietnam

Fortified/Functional Beverages in Vietnam

Energy and sports drinks are the main categories in fortified/functional soft drinks. These products mainly target young, active, urban consumers. Due to growing health awareness and the social trend ...

June 2018

$990.00


Alcoholic Drinks in Vietnam

Alcoholic Drinks in Vietnam

Beer remained the dominant category in alcoholic drinks in Vietnam in 2017. Unlike wine and spirits players, beer companies are allowed to launch frequent advertising campaigns and TV ads to maintain ...

June 2018

$2100.00


Naturally Healthy Beverages in Vietnam

Naturally Healthy Beverages in Vietnam

NH RTD tea is the largest category in naturally healthy beverages in retail value terms. As such, its performance has a strong impact on the whole category. In 2017, NH RTD tea rebounded from its nega...

June 2018

$990.00


Better For You Beverages in Vietnam

Better For You Beverages in Vietnam

Carbonates are perceived to be one of the unhealthiest types of non-alcoholic drink. Consumers perceive carbonates as having no nutritional value. Even so, overall carbonates still recorded positive g...

June 2018

$990.00


Wine in Vietnam

Wine in Vietnam

Wine registered stable total volume growth as players did not have the freedom to launch marketing campaigns, unlike players within beer. However, despite improved disposable income levels most consum...

June 2018

$990.00


Beer in Vietnam

Beer in Vietnam

In 2017, the young population continued to contribute largely to the strong development of beer in the country. These consumers generally believe that drinking beer together helps to strengthen their ...

June 2018

$990.00


Spirits in Vietnam

Spirits in Vietnam

In 2017, spirits remained a small and insignificant category compared to beer, largely since consumers perceived spirits to be more harmful to health than beer. As such, the consumer base for spirits ...

June 2018

$990.00


Hot Drinks Packaging in Vietnam

Hot Drinks Packaging in Vietnam

Flexible aluminium/plastic accounted for the largest total retail unit volume share in hot drinks packaging in 2017. The pack type was widely used for various products, including coffee, tea and other...

June 2018

$990.00


Soft Drinks Packaging in Vietnam

Soft Drinks Packaging in Vietnam

PET bottles and metal beverage cans together accounted for the vast majority of soft drinks packaging. These types were widely used for almost all soft drinks products for many years. As they were so ...

June 2018

$990.00


Consumer Lifestyles in Vietnam

Consumer Lifestyles in Vietnam

Rising disposable incomes and surging optimism based on the country’s bright economic outlook have spurred consumer spending in recent years and this is expected to continue. An expanding middle class...

May 2018

$2100.00


Cafés/Bars in Vietnam

Cafés/Bars in Vietnam

There was a boom in tea houses in Vietnam in 2017, a trend that is expected to carry on in the forecast period. Many of these tea houses are licensed international brands. Most tea houses operate simi...

April 2018

$990.00


Juice in Vietnam

Juice in Vietnam

Juice saw one of the fastest total volume growth rates in soft drinks in 2017. Many consumers choose juice as it is perceived to be a healthier choice. Traditional Vietnamese food contains a high amou...

March 2018

$990.00


Concentrates in Vietnam

Concentrates in Vietnam

Concentrates is a small and mature soft drinks category. The growth rate slowed over the review period and showed no signs of recovery in 2017. Concentrates faces competition from substitute products,...

March 2018

$990.00


Asian Speciality Drinks in Vietnam

Asian Speciality Drinks in Vietnam

Despite its healthy growth in 2017, Asian speciality drinks remains a niche category. The most popular product type is bird’s nest drinks. Unlike other types of Asian speciality drinks, such as jelly ...

March 2018

$990.00


RTD Coffee in Vietnam

RTD Coffee in Vietnam

In 2017, RTD coffee still showed no signs of a breakthrough, and remained a niche category with slow growth rates in both the off-trade and on-trade channels. In fact, total volume sales of RTD coffee...

March 2018

$990.00


Sports Drinks in Vietnam

Sports Drinks in Vietnam

Sports drinks is still a fairly new category in Vietnam, with a small size relative to other soft drinks. However, its total volume growth rate was the strongest in the market in 2017. Sports drinks i...

March 2018

$990.00


Energy Drinks in Vietnam

Energy Drinks in Vietnam

Energy drinks is a big soft drinks category in Vietnam, with off-trade volume sales higher than still natural mineral water and cola carbonates. Even though manufacturers direct their marketing activi...

March 2018

$990.00


RTD Tea in Vietnam

RTD Tea in Vietnam

In 2016, RTD tea recorded declines in both on-trade and off-trade volume and value terms, as both the leading players, Tan Hiep Phat Group and URC Vietnam, were involved in scandals which affected the...

March 2018

$990.00


Bottled Water in Vietnam

Bottled Water in Vietnam

In off-trade volume terms, bottled water was one of the fastest growing categories in soft drinks in 2017. This can partly be attributed to the rising number of young people living alone. These people...

March 2018

$990.00


Carbonates in Vietnam

Carbonates in Vietnam

Health awareness is on the rise, including rising consumer concern about the sugar level in drinks. As a result, low calorie cola carbonates recorded the strongest total volume growth in 2017, as many...

March 2018

$990.00


Soft Drinks in Vietnam

Soft Drinks in Vietnam

All soft drinks categories recorded positive performances in 2017, with some seeing strong double-digit growth in total volume terms. These included sports drinks, juice drinks, still bottled water an...

March 2018

$2100.00


Coffee in Vietnam

Coffee in Vietnam

The top two players launched notable new products in the latter part of the review period, which aimed to capture the rising demand for convenience among urban consumers. Also, the Vietnamese traditio...

February 2018

$990.00


Hot Drinks in Vietnam

Hot Drinks in Vietnam

In 2017, hot drinks continued to see healthy growth. Other plant-based hot drinks and malt-based hot drinks were the fastest growing in percentage terms. Leading manufacturers of these products, such ...

February 2018

$2100.00


Tea in Vietnam

Tea in Vietnam

The bubble tea and milk tea trend has been around in Vietnam for a long time, and it encompassed more modern types of tea drinks in 2017. The booming popularity of foodservice chains, such as Gong Cha...

February 2018

$990.00


Other Hot Drinks in Vietnam

Other Hot Drinks in Vietnam

Malt-based hot drinks, which is led by Nestlé Vietnam’s Milo, has existed in the country for a long time. In 2017, it continued to record strong growth, thanks to Milo’s constant marketing activities ...

February 2018

$990.00


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