Vietnam Brewery Ltd in Alcoholic Drinks (Vietnam)
Vietnam Brewery aims to maintain its second leading position in alcoholic drinks by continuously expanding its distribution network, accompanied by high marketing activities to raise consumer awareness. Due to its wide product portfolio spanning across different price platforms, Vietnam Brewery is in a good position to penetration different social classes, and in both off-trade and on-trade channels.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Vietnam Brewery Ltd: Key Facts
Summary 2 Vietnam Brewery Ltd: Competitive Position 2012
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