Vietnam Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176746

Pages: 90

Format: PDF

Delivery: By product vendor

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Price: $ 2662.00

Report description

Product Synopsis
A detailed market research report on the Vietnam beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Vietnam beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Despite the economic downturn, beer is still growing well, with premium beers growing ahead of mainstream and discount beers. Mergers and acquisitions are on the increase as industry leaders seek to gain a foothold in the emerging Asian markets.

What are the key drivers behind recent market changes?
Vietnam remains the largest beer market in South East Asia and is one of the most attractive destinations for worldwide investors. The slight decrease in growth was mostly due to the economic difficulties which reduced consumer spending. The prolonged winter in the north also hindered beer consumption in this area for five months of the year. However, drinking beer has become a deeply rooted habit and a drinking culture for many consumers. Increases in tourism and a more social lifestyle also contributed to the growth of beer in 2012.

What makes this report unique and essential to read?
The Vietnam Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Vietnam Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel, and selected consumer beer prices are also included.

Key Market Issues
The Vietnam beer market in 2012 grew slightly less than in 2011 but still managed 9% growth, with total beer consumption of over 34 m hl.

In 2012, the premium beer segment grew at 18% compared to the 8% of the mainstream segment. Although the consumption volume of premium beers is only about one fifth that of mainstream, such a high growth has shown that there is an increasing number of consumers who are willing to pay for a premium product.

Preferential investment policies, together with shortened procedures on paper work and permission granting, appear to be good reasons for the increasing trend of M&A. Thus a more competitive landscape is expected for Vietnam's beer market in the near future.

In 2012, Vietnam GDP grew by 5.03%, missing the government target of 5.2% set at the beginning of the year. Industry and construction, which make up almost half of total GDP, grew only 4.52% in 2012.

Typically peaking at about 39°C in June to September, the peak season for beer consumption in the north of Vietnam was hindered by the prolonged winter in 2012, reducing volume consumption over this critical period.

Key Highlights
Merger and acquisition activity took place in 2012, of which the most noticeable case was Heineken taking control of Asia Pacific Breweries, the producer of the Tiger brand, in Q4-12. The takeover will enable the company to execute a more thorough and strategic plan in Asia, including Vietnam - one of its most important markets.

Sapporo, a new entry to the Vietnamese market, was very quick to implement a series of activities to spread its brand as fast as possible, sponsoring several cultural events such as music and beer festivals throughout Vietnam.

Aggressive activities by key players with strong financial status and solid experience have posed a great threat to the small local breweries with out of date technology, small market coverage, low marketing budgets and limited access to capital.

About 10% of beer is unpackaged. This consists of 'bai hoi' draft beer which originated in North Vietnam. It is unpasteurized beer with a low alcohol content (approximately 3%) that is sold in mugs in street bars and stalls. Each day a fresh batch is brewed and sold at a much lower price than draft or bottled beer.

Approximately 70% of all beer consumed in Vietnam was accounted for by on-premise channels, mainly thanks to the habit of Vietnamese consumers drinking beer away from home.

Table of contents

Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1983-2015F
Economic Indicators 2004-2014F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv
Market Background Briefing
Beer Definitions by Type – Local Segmentation
Beer Definitions by Type – Standard Price Segmentation
Beer Definitions by Type – Alcoholic Strength
Beer Definitions by Type – Beer Type
Beer Definitions by Type – Local, National and International
Market Update
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Super premium Beer Brands - Volume, 2012-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2012
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2012
Packaging Trends
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012
Market Valuation & Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2009-2012
Table 3.4.2 – Leading Retail Groups For Beer - Number/% Share, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2011-2013
Beer Data Tables
Commercial Beverage Consumption - per Capita - Liters, 2002-2013F
Commercial Beverage Consumption - per Capita - % Share, 2002-2013F
Commercial Beverage Consumption - per Capita - Growth, 2002-2012
Commercial Beverage Consumption - Million Liters, 2002-2013F
Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption - Growth, 2002-2013F
Consumption of FABs and Cider, 1999-2013F
Beer Foreign Trade By Country (Imports), 2009-2013F
Beer Foreign Trade By Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F
Beer Distribution: On vs Off Premise, 2009-2013F
Brewer Profiles
HAI PHONG BREWERY
HANOI BREWERY (HANOI BEER CORPORATION: HABECO)
HUE BREWERY
SABMILLER VIETNAM
SAIGON BREWERY (SAIGON BEER, ALCOHOLIC AND BEVERAGE CORPORATION: SABECO)
SAN MIGUEL BREWERY
SOUTH EAST ASIA BREWERY
TAN HIEP PHAT BREWERY
THANH HOA BREWERY
VIETNAM BREWERY
SAPPORO VIETNAM LTD.

List of Tables
Table 2: Vietnam Population Size and Growth, 1991-2015F
Table 3: Asia Population Size and Growth, 2002-2013F
Table 4: Vietnam Economic Indicators, 2004-2014F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2012
Table 12: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2010-2012
Table 15: Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2011-2013F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 20: - Selected Consumer Beer Prices: On-Premise, 2010-2012
Table 21: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 22: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 23: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 24: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 25: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 26: Beer Production/Trade/Consumption, 2002-2013F
Table 27: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 28: Consumption of FABs and Cider, 2002-2013F
Table 29: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 30: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 31: Beer Market Valuation (Local Currency), 2011-2013F
Table 32: Beer Consumption by Local Definition, 2009-2013F
Table 33: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 34: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 35: Beer Consumption by Type, 2009-2013F
Table 36: Beer Consumption by Geographic Scope, 2009-2013F
Table 37: Beer All Trademarks, 2008-2012
Table 38: Beer Brands by Local Definition, 2008-2012
Table 39: Beer Brands by Standard Price Segment, 2008-2012
Table 40: Beer Brands by Alcoholic Strength, 2008-2012
Table 41: Beer Brands by Type, 2008-2012
Table 42: Imported Brands by Origin, 2008-2012
Table 43: Beer Licensed Brands, 2008-2012
Table 44: Beer Trademark Owners, 2008-2012
Table 45: Beer Local Operators, 2008-2012
Table 46: Beer leading Brewers/Importers, 2008-2012
Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 48: Beer Distribution: On vs Off Premise, 2009-2013F
Table 48: Hai Phong Breweries Capacity (000s Hl)
Table 48: Hai Phong Brewery Full Brand List
Table 48: Hai Phong Brewery Brand Volumes 2008-2012
Table 48: Habeco Subsidiaries & Associates
Table 48: Habeco Breweries Capacity (000s Hl)
Table 48: Hanoi Brewery Full Brand List
Table 49: Hanoi Brewery Brand Volumes 2008-2012
Table 48: Hue Breweries Capacity (000s Hl)
Table 50: Hue Brewery Brand Volumes 2008-2012
Table 48: SABMiller Vietnam Breweries Capacity (000s HL)
Table 48: SABMiller Vietnam Full Brand List
Table 53: SABMiller Vietnam Ltd Brand Volumes 2008-2012
Table 48: Sabeco Subsidiaries
Table 48: Sabeco Breweries Capacity (000s Hl)
Table 48: Saigon Brewery Full Brand List
Table 51: Saigon Brewery Brand Volumes 2008-2012
Table 48: San Miguel Breweries Capacity (000s Hl)
Table 48: San Miguel Brewery Full Brand List
Table 52: San Miguel Brewery Vietnam Ltd Brand Volumes 2008-2012
Table 48: South East Asia Breweries Capacity (000s Hl)
Table 48: South East Asia Brewery Full Brand List
Table 54: Southeast Asia Brewery Brand Volumes 2008-2012
Table 48: Tan Hiep Phat Breweries Capacity (000s Hl)
Table 48: Tan Hiep Brewery Full Brand List
Table 55: Tan Hiep Phat Brewery Brand Volumes 2008-2012
Table 48: Thanh Hoa Breweries Capacity (000s Hl)
Table 48: Thanh Hoa Brewery Full Brand List
Table 56: Thanh Hoa Brewery Brand Volumes 2008-2012
Table 48: Asia Pacific Breweries Capacity (000s Hl)
Table 48: Vietnam Brewery Full Brand List
Table 57: Vietnam Brewery Brand Volumes 2008-2012
Table 48: Sapporo Vietnam Ltd Capacity (000s Hl)
Table 48: Sapporo Vietnam Full Brand List

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2012
Figure 2: Beer Consumption by Pack Material/Type, 2012
Figure 3: Beer Distribution by Channel, 2012
Figure 4: Beer Consumption by Price Segment, 2012

Price: $ 2662.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Vietnam (in Asia)