Venezuela Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Venezuela Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Published: November 2016
Publisher: GlobalData
Product ref: 263820
Pages: 46
Format: PDF
Delivery: By product vendor

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Price: $2800.00

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Summary
The all commercial beverage market is expected to decline by over 13% in 2016, as inflation increased and consumer purchasing power become more limited. The contraction of alcoholic drink categories was mainly attributed to beer, as it is the largest category. Beer consumption contracted for the first time in two years and decreased 3% as it was hit by the shortage of raw materials, such as barley, and declining on-premise consumption due to the severe economic recession, decrease in purchasing power as a result of the severe inflation, reduce in demand for lower priority categories. The recession reduced the flow of foreign currency to the country and imports which affected the beer market.

Key Findings
- Mainstream beer was responsible for all consumption declines.
- Higher profitability made the manufacturers focus on the premium and super premium segments, which performed well in 2015, and grew 1% and 5% respectively.
- High prices of imported raw materials damaged the production.
- Innovation during the year was non-existent, with most companies struggling to keep production levels of existing brand lines.
- The scarcity problem the country is facing has forced manufacturers to turn to returnable packaging.

Synopsis
Canadean’s Venezuela Beer Market Insights 2016 Report provides a complete overview of the Venezuela beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Venezuela beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Venezuela beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Venezuela beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Price: $2800.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Trends, Beer (in Beer & Cider)

By market: Venezuela (in South America)


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