Tsingtao Brewery Corp Taiwan in Alcoholic Drinks (Taiwan)

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 179620

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Tsingtao Brewery Corp Taiwan aims to localise its beer in Taiwan, and implements similar brand positioning and product lines to the leading local company, Taiwan Tobacco & Liquor Corp, at lower prices. It is likely that the company will continue to do so over the forecast period, targeting price-sensitive consumers in the low-end price category.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Tsingtao Brewery Corp Taiwan: Key Facts
Company Background
Competitive Positioning
Summary 2 Tsingtao Brewery Corp Taiwan: Competitive Position 2012

Price: $ 150.00

Related research categories

By company: Tsingtao Brewery Company