Tropicana Looza Benelux in Soft Drinks (Belgium)

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180774

Pages: 2

Format: PDF

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Price: $ 150.00

Report description

Looza is a leading brand in foodservice in Belgium. However, the lower consumption of fruit/vegetable juice in foodservice will have an impact on the strategic direction of Tropicana Benelux. The company is expected to strengthen its presence with the Looza brand in off-trade in order to offset the decline of its performance in foodservice. Home consumption will be a growth driver for Tropicana Looza as its Looza brand should enjoy strong brand loyalty and recognition.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Tropicana Looza Benelux: Key Facts
Summary 2 Tropicana Looza Benelux: Operational Indicators
Company Background
Summary 3 Tropicana Looza Benelux: Production Statistics 2012
Competitive Positioning
Summary 4 Tropicana Looza Benelux: Competitive Position 2012

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