TrendSights Analysis: Cruelty-Free - Addressing animal cruelty concerns through the promotion of high animal welfare standards

TrendSights Analysis: Cruelty-Free - Addressing animal cruelty concerns through the promotion of high animal welfare standards

Published: June 2017
Publisher: GlobalData
Product ref: 279949
Format: PDF
Delivery: By product vendor

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Summary

"TrendSights Analysis: Cruelty-Free" is part of GlobalData's TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.

Growing awareness of social issues driven by consumer education and media coverage is leading to a rise in ethical consumerism. In recognizing the issue of animal cruelty, a portion of these ethical consumers seek to purchase only from brands that pertain to high animal welfare standards.

Scope

- Over two thirds of consumers find living an ethical and sustainable lifestyle important or very important in creating a feeling of wellbeing or wellness.
- Over a third of consumers who think that living an ethical or sustainable lifestyle is important in creating a feeling of wellbeing or wellness, say that they would consider buying products that support the humane treatment of animals.
- Over a third of consumers look for on-pack ethical/sustainability logos most of the time or all of the time.

Reasons to buy

- Gain insight into the different routes through by which products can align with the Cruelty-Free trend including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of the Cruelty-Free trend for your sector.

Price: $3450.00

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