Thurella AG in Soft Drinks (Switerzerland)
Thurella AG recently stopped the production and distribution of its major brands Obi and Rittergold apple juice. As a result, Thurella AG has been focusing on its Biotta brand, which has become the focus of the company’s strategy. Thurella will also focus on strengthening its most important business area, as well as strengthening its collaboration with the top retail chain, Migros.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Thurella AG: Key Facts
Summary 2 Thurella AG: Operational Indicators
Summary 3 Thurella AG: Competitive Position 2012
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