The UK Beer, Cider & Pre-mixed Spirits Market: What Consumers Drink and Why?

Published: October 2013

Publisher: Canadean Ltd

Product ref: 185350

Pages: 86

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Price: $ 3995.00

Report description

Product Synopsis
This report provides the results for the Beer, Cider & Pre-mixed Spirits market in the UK from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?
Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer & Ale, Cider, Flavored Alcoholic Beverages, Lager, and Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Lager, Beer and Ale, Flavoured Alcoholic Beverages, Cider, and Low Alcohol Beer & Lager.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues
Cider consumption in the UK declines marginally with age, with the number of Heavy users declining proportionally. Light consumption is most common, highlighting Cider’s role as an occasional treat which may be substituted with other alcoholic beverages such as wine and beer.

The penetration of Flavoured Alcoholic Beverages is low across all age groups, with consumption higher in younger age groups than in older ones. Reasons for this include the occasions during which Flavoured Alcoholic Drinks are consumed, which emphasize on-trade consumption rather than off-trade, and the recent launch of the majority of products, with consumers in older age groups having already established a range of preferred drinks.

The Better Off wealth group has the largest value share in the UK Beer, Cider, and Pre-Mixed Spirits market, with this segment accounting for almost half of the total market size. This group is followed by the Moderate Income wealth group, indicating a strong potential for mass market products.

Key Highlights
The Beer, Cider, and Pre-mixed Spirits market in the UK is dominated by branded products while private label penetration is minimal, in range of 4-6%.Consumers of alcoholic beverages trend to be very loyal to particular brands, increasing retailers’ difficulty in attaining penetration for their products.

Lager accounts for the largest share of the Beer, Cider, and Pre-Mixed Spirits market in the UK, both in value and volume terms. This is expected to continue in years to come as consumption of Beer, Cider, and Pre-Mixed Spirits is highly habitual.

Consumer survey results indicate that Indulgence and Personal space & time are the leading trends influencing Beer, Cider, and Pre-mixed Spirits consumption in the UK. Breweries and marketing companies need to consider these behavioral trends in order to effectively reach their target audience.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Beer & Ale
3.2.2 Cider
3.2.3 Flavoured Alcoholic Beverages
3.2.4 Lager
3.2.5 Low Alcohol Beer & Lager
3.3 Behavioral Trends and Market Value
3.3.1 Beer & Ale
3.3.2 Cider
3.3.3 Flavoured Alcoholic Beverages
3.3.4 Lager
3.3.5 Low Alcohol Beer & Lager
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Beer & Ale
4.1.2 Cider
4.1.3 Flavoured Alcoholic Beverages
4.1.4 Lager
4.1.5 Low Alcohol Beer & Lager
4.2 Consumer Profiles by Product Category
4.2.1 Beer & Ale
4.2.2 Cider
4.2.3 Flavoured Alcoholic Beverages
4.2.4 Lager
4.2.5 Low Alcohol Beer & Lager
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration
5.2.1 Beer & Ale
5.2.2 Cider
5.2.3 Flavoured Alcoholic Beverages
5.2.4 Lager
5.2.5 Low Alcohol Beer & Lager
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Beer, Cider & Pre-mixed Spirits
6.1.2 Beer & Ale
6.1.3 Cider
6.1.4 Flavoured Alcoholic Beverages
6.1.5 Lager
6.1.6 Low Alcohol Beer & Lager
7 Consumption Impact: Market Valuation
7.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Beer, Cider & Pre-mixed Spirits
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Beer & Ale
8.2.2 Retail Share by Volume - Cider
8.2.3 Retail Share by Volume - Flavoured Alcoholic Beverages
8.2.4 Retail Share by Volume - Lager
8.2.5 Retail Share by Volume - Low Alcohol Beer & Lager
8.3 Profiles of End-Consumers of Beer, Cider & Pre-mixed Spirits, by Retailer Used
8.3.1 Aldi
8.3.2 Asda
8.3.3 Bargain Booze
8.3.4 Co-Op/Somerfield
8.3.5 Iceland
8.3.6 Lidl
8.3.7 M&S
8.3.8 Morrisons
8.3.9 Oddbins
8.3.10 Sainsbury's
8.3.11 Tesco
8.3.12 Waitrose
8.3.13 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables
Table 1: Volume Units for the Beer, Cider & Pre-mixed Spirits Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2012
Table 6: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Beer & Ale Consumer Group Share (% market value), 2012
Table 11: United Kingdom Cider Consumer Group Share (% market value), 2012
Table 12: United Kingdom Flavoured Alcoholic Beverages Consumer Group Share (% market value), 2012
Table 13: United Kingdom Lager Consumer Group Share (% market value), 2012
Table 14: United Kingdom Low Alcohol Beer & Lager Consumer Group Share (% market value), 2012
Table 15: United Kingdom Total Beer & Ale Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: United Kingdom Total Cider Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: United Kingdom Total Flavoured Alcoholic Beverages Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United Kingdom Total Lager Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United Kingdom Total Low Alcohol Beer & Lager Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United Kingdom Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: United Kingdom Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: United Kingdom Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: United Kingdom Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: United Kingdom Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United Kingdom Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United Kingdom Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United Kingdom Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United Kingdom Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United Kingdom Beer & Ale Consumer Profiles (% consumers by sub-group), 2012
Table 31: United Kingdom Cider Consumer Profiles (% consumers by sub-group), 2012
Table 32: United Kingdom Flavoured Alcoholic Beverages Consumer Profiles (% consumers by sub-group), 2012
Table 33: United Kingdom Lager Consumer Profiles (% consumers by sub-group), 2012
Table 34: United Kingdom Low Alcohol Beer & Lager Consumer Profiles (% consumers by sub-group), 2012
Table 35: United Kingdom Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 36: United Kingdom Beer & Ale Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: United Kingdom Cider Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: United Kingdom Flavoured Alcoholic Beverages Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: United Kingdom Lager Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: United Kingdom Low Alcohol Beer & Lager Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: United Kingdom Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: United Kingdom Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: United Kingdom Cider: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: United Kingdom Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: United Kingdom Lager: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: United Kingdom Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: United Kingdom Beer, Cider & Pre-mixed Spirits Market Value (Pound Sterling million), by Category, 2012
Table 48: United Kingdom Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2012
Table 49: United Kingdom Beer, Cider & Pre-mixed Spirits Market Volume by Category, 2012
Table 50: United Kingdom Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2012
Table 51: United Kingdom Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 52: United Kingdom Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2012
Table 53: United Kingdom Beer, Cider & Pre-mixed Spirits Expenditure Per Household (Pound Sterling), by Category
Table 54: United Kingdom Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
Table 55: United Kingdom Beer, Cider & Pre-mixed Spirits Market Volume (Ltr m) by Category, 2012
Table 56: United Kingdom Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltr ) by Category, 2012
Table 57: United Kingdom Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltr ) by Category, 2012
Table 58: United Kingdom Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Table 59: United Kingdom Beer & Ale Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 60: United Kingdom Cider Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 61: United Kingdom Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 62: United Kingdom Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 63: United Kingdom Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Table 64: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 65: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 66: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Bargain Booze (% by Subgroup, as tracked by the Survey), 2012
Table 67: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 68: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 69: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2012
Table 70: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From M&S (% by Subgroup, as tracked by the Survey), 2012
Table 71: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 72: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Oddbins (% by Subgroup, as tracked by the Survey), 2012
Table 73: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 74: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 75: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2012
Table 76: United Kingdom: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures
Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2012
Figure 4: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United Kingdom Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2012
Figure 19: United Kingdom Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2012
Figure 20: United Kingdom Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
Figure 21: United Kingdom Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2012
Figure 22: United Kingdom Beer & Ale Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 23: United Kingdom Cider Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 24: United Kingdom Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 25: United Kingdom Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Figure 26: United Kingdom Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2012

Price: $ 3995.00

Related research categories

By sector: Spirits, Beer (in Beer & Cider), Cider (in Beer & Cider), General drinks

By market: United Kingdom (in Europe)