The Spanish Hot Drinks Market: What Consumers Drink and Why?

Published: October 2013

Publisher: Canadean Ltd

Product ref: 185340

Pages: 55

Format: PDF

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Price: $ 3995.00

Report description

Product Synopsis
This report provides the results for the Hot Drinks market in Spain from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?
Marketers in the Hot Drinks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Hot Drinks market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Coffee, Tea, and Other Hot Drinks.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues
Consumer segmentation in the Hot Drinks market in Spain by gender group shows that females have a marginally higher share than males in terms of market value. This marginal difference suggests that marketing planners need to utilize gender-neutral marketing campaigns.

Urban dwellers in Spain account for more than 87% of the Hot Drinks market in value terms. As such, Hot Drinks suppliers must keep urban trends in mind when designing their products and marketing campaigns.

Canadean’s consumption survey indicates that the majority of Spanish consumers consider Hot Drinks consumption as a means of relaxation from their daily work schedule. Marketing planners need to design their campaigns accordingly.

Key Highlights
Retailer choice analysis reveals that other than the top retailer, Carrefour, speciality stores have equal share in terms of Hot Drinks distribution by volume. This implies that marketing planners need to ensure their distribution channels don't focus exclusively on large retailers at the expense of smaller speciality stores.

Brand analysis reveals that the Spanish Tea category has the highest penetration of private labels in the Hot Drinks market. This high penetration shows that retailers should increase their investment in their private label Tea products.

Market valuation reveals that Spanish consumers spend more on Coffee than on any other drink in the Spanish Hot Drinks market.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Hot Drinks Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Coffee
3.2.2 Other Hot Drinks
3.2.3 Tea
3.3 Behavioral Trends and Market Value
3.3.1 Coffee
3.3.2 Other Hot Drinks
3.3.3 Tea
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Coffee
4.1.2 Other Hot Drinks
4.1.3 Tea
4.2 Consumer Profiles by Product Category
4.2.1 Coffee
4.2.2 Other Hot Drinks
4.2.3 Tea
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Hot Drinks Brand Choice and Private Label Consumer Penetration
5.2.1 Coffee
5.2.2 Other Hot Drinks
5.2.3 Tea
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Hot Drinks
6.1.2 Coffee
6.1.3 Other Hot Drinks
6.1.4 Tea
7 Consumption Impact: Market Valuation
7.1 Hot Drinks Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Hot Drinks Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Hot Drinks Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Hot Drinks
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Coffee
8.2.2 Retail Share by Volume - Other Hot Drinks
8.2.3 Retail Share by Volume - Tea
8.3 Profiles of End-Consumers of Hot Drinks, by Retailer Used
8.3.1 Auchan
8.3.2 Carrefour
8.3.3 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables
Table 1: Volume Units for the Hot Drinks Market
Table 2: Foreign Exchange Rate - EUR vs. USD
Table 3: Spain Survey Respondent profile (weighted), 2012
Table 4: Spain Hot Drinks Value Share (%), by Age Groups, 2012
Table 5: Spain Hot Drinks Value Share (%), by Gender, 2012
Table 6: Spain Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Spain Hot Drinks Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Spain Hot Drinks Value Share (%) by Wealth Groups, 2012
Table 9: Spain Hot Drinks Value Share (%) by Busy Lives Groups, 2012
Table 10: Spain Coffee Consumer Group Share (% market value), 2012
Table 11: Spain Other Hot Drinks Consumer Group Share (% market value), 2012
Table 12: Spain Tea Consumer Group Share (% market value), 2012
Table 13: Spain Total Coffee Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: Spain Total Other Hot Drinks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: Spain Total Tea Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: Spain Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: Spain Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: Spain Other Hot Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: Spain Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: Spain Tea Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: Spain Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: Spain Coffee Consumer Profiles (% consumers by sub-group), 2012
Table 23: Spain Other Hot Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 24: Spain Tea Consumer Profiles (% consumers by sub-group), 2012
Table 25: Spain Hot Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: Spain Coffee Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: Spain Other Hot Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: Spain Tea Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: Spain Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: Spain Coffee: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: Spain Other Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: Spain Tea: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: Spain Hot Drinks Market Value (Euro million), by Category, 2012
Table 34: Spain Hot Drinks Market Value (US$ million), by Category, 2012
Table 35: Spain Hot Drinks Market Volume by Category, 2012
Table 36: Spain Hot Drinks Market Value (US$ million), by Category, 2012
Table 37: Spain Hot Drinks Expenditure Per Capita (Euro), by Category, 2012
Table 38: Spain Hot Drinks Expenditure Per Capita (US$), by Category, 2012
Table 39: Spain Hot Drinks Expenditure Per Household (Euro), by Category
Table 40: Spain Hot Drinks Expenditure Per Household (US$), by Category
Table 41: Spain Hot Drinks Market Volume (Ltr m) by Category, 2012
Table 42: Spain Hot Drinks Consumption Per Capita (Ltr )by Category, 2012
Table 43: Spain Hot Drinks Consumption Per Household (Ltr) by Category, 2012
Table 44: Spain Hot Drinks Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Table 45: Spain Coffee Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 46: Spain Other Hot Drinks Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 47: Spain Tea Survey-tracked Retailer Shares by Volume (Kg m), 2012
Table 48: Spain: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 49: Spain: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 50: Spain: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures
Figure 1: Consumer Trends Report Methodology
Figure 2: Spain Hot Drinks Value Share (%), by Age Groups, 2012
Figure 3: Spain Hot Drinks Value Share (%), by Gender, 2012
Figure 4: Spain Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Spain Hot Drinks Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Spain Hot Drinks Value Share (%) by Wealth Groups, 2012
Figure 7: Spain Hot Drinks Value Share (%) by Busy Lives Groups, 2012
Figure 8: Spain Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Spain Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Spain Other Hot Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Spain Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Spain Tea Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Spain Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Spain Hot Drinks Market Value (US$ million), by Category, 2012
Figure 15: Spain Hot Drinks Expenditure Per Capita (US$), by Category, 2012
Figure 16: Spain Hot Drinks Expenditure Per Household (US$), by Category
Figure 17: Spain Hot Drinks Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
Figure 18: Spain Coffee Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 19: Spain Other Hot Drinks Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 20: Spain Tea Survey-tracked Retailer Shares by Volume (Kg m), 2012

Price: $ 3995.00

Related research categories

By sector: Hot drinks, General drinks