Thailand Beer Market Insights 2013

Thailand Beer Market Insights 2013

Published: July 2013
Publisher: Canadean Ltd
Product ref: 176743
Pages: 61
Format: PDF
Delivery: By product vendor

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Product Synopsis
A detailed market research report on the Thailand beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Thailand beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
In 2012 Thailand's economy continued to expand due to the low unemployment rate, decrease in inflation, the recovery from the flood disaster, and government spending. Beer experienced solid growth due to the favorable macroeconomic factors and the excise hike on local white and brown spirits.

What are the key drivers behind recent market changes?
The government's policy to support the recovery from the floods, as well as increasing the salary of government officers, played an important role in stimulating the economy. Thailand's economy also continued to expand mainly due to domestic spending and increases in consumer confidence, which predominantly resulted from the rise of minimum wages.

What makes this report unique and essential to read?
The Thailand Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Thailand Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
In 2012, the government announced an excise rise on spirits, brandy, and whisky. The government did not however, make any adjustments for beer.

Men continued to remain the key consumers for beer in 2012, whilst women opted to drink other alcoholic beverages such as flavored alcoholic beverages (FABs) or wine coolers.

In Thailand, the beer market consists of three segments: mainstream, premium, and super premium. There is no Private Label presence in the market.

In the first half of 2012, the domestic economy experienced recovery from the flood disaster which resulted in improved manufacturing, consumption, and investments.

Growth will be lower in 2013, with the rise in food prices being the major factor, meaning that Thai consumers will have lower purchasing power.

Key Highlights
Beer consumption in the on-premise channels saw solid growth, mainly resulting from the 2012 UEFA European Football Championship during the middle of 2012.

In 2012, beer experienced solid growth due to the favorable macroeconomic factors such as the low unemployment rate and the decreased inflation rate.

The excise hike on local white and brown spirits was the important factor that drove beer during the review period, with many low-income consumers switching back to drink mainstream beer due to the narrowed price gap.

The ASEAN Free Trade Agreement (AFTA) was the major factor which drove both import and export beers in 2012 because the agreement eliminated tariffs on beer imported from ASEAN countries to Thailand as well as beer exported from Thailand to ASEAN nations.

National beers, rather than local or international options, seem to have driven the overall growth in 2012 as these are the brands which middle income consumers, who received pay increases, are more familiar with.

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Related research categories

By sector: Beer (in Beer & Cider)

By market: Thailand (in Asia)

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