Tea in Turkey

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 174520

Pages: 34

Format: PDF

Delivery: Immediate download

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Price guarantee: Yes - details here

Price: $ 900.00

Report description

In 2012, tea saw above-average total volume growth, registering 3% in comparison to the review period CAGR of 2%. The main reason for this was an increase in promotions by producers, such as new product developments and television advertisements. Tea is quite a mature category, which tends to mean slow overall annual growth. Tea is the national drink of Turkey and is the largest within hot drinks, with 95% household penetration in the country and 96% of the population drinking tea every day.

Euromonitor International's Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2007-2012
Table 2 Retail Sales of Tea by Category: Value 2007-2012
Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
Table 5 Tea: Standard Vs Pods % Value Analysis 2007-2012
Table 6 Tea Company Shares by Retail Value 2008-2012
Table 7 Tea Brand Shares by Retail Value 2009-2012
Table 8 Forecast Retail Sales of Tea by Category: Volume 2012-2017
Table 9 Forecast Retail Sales of Tea by Category: Value 2012-2017
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 12 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017
Cay Isletmeleri Genel Müdürlügü in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Cay Isletmeleri Genel Müdürlügü: Key Facts
Summary 2 Cay Isletmeleri Genel Müdürlügü: Indicators
Company Background
Production
Summary 3 Cay Isletmeleri Genel Müdürlügü: Production Statistics 2012
Competitive Positioning
Summary 4 Cay Isletmeleri Genel Müdürlügü: Competitive Position 2012
Dogus Cay in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 5 Dogus Cay: Key Facts
Summary 6 Dogus Cay: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Dogus Cay: Competitive Position 2012
Ofcaysan As in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 8 Ofcaysan AS: Key Facts
Summary 9 Ofcaysan AS: Operational Indicators
Company Background
Production
Summary 10 Ofcaysan AS: Production Statistics 2012
Competitive Positioning
Summary 11 Ofcaysan AS: Competitive Position 2012
Yildiz Holding As in Hot Drinks (turkey)
Strategic Direction
Key Facts
Summary 12 Yildiz Holding AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Yildiz Holding AS: Competitive Position 2012
Executive Summary
Hot Drinks Registers Higher Total Volume Growth Compared To the Review Period Cagr
Growth in Hot Drinks Is Driven by the Health and Wellness Trend
Local Companies Hold Strong Position in Hot Drinks Due To Importance of Tea in Turkey
Independent Small Grocers Remains the Leading Distribution Channel But Comes Under Increasing Pressure
Hot Drinks Is Expected To See Positive Total Volume Growth Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Drive Growth in Hot Drinks
Young Population and Rapid Urbanisation Are Significant Factors for Growth
Health and Wellness Is A Major Trend in Hot Drinks
Supermarkets, Hypermarkets and Discounters Take Share From Independent Small Grocers
Fierce Competition Among Multinational and Local Players
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 15 Retail Sales of Hot Drinks by Category: Volume 2007-2012
Table 16 Retail Sales of Hot Drinks by Category: Value 2007-2012
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
Table 23 Hot Drinks Company Shares by Retail Value 2008-2012
Table 24 Hot Drinks Brand Shares by Retail Value 2009-2012
Table 25 Penetration of Private Label by Category 2007-2012
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Appendix
Production/import/export Data
Table 38 Production of Black Tea 2007-2012
Definitions
Sources
Summary 14 Research Sources













Price: $ 900.00

Related research categories

By sector: Tea (in Hot drinks)

By market: Turkey (in Asia)